Our Founder Story

Introducing Jack Espy founder of STRIVE
I started Strive with one goal in mind: to create a functional wellness beverage without artificial sweeteners. The health and wellness industry is flooded with brands that claim to be "better for you," yet rely on fake sweeteners and artificial ingredients. I wanted to change that by offering a line of drinks—hydration, recovery, and energy—each 100% sweetened with organic honey. That’s when Strive was born.
For me, life is all about striving to be better. Whether it's striving to be a better leader, to hit a new personal record in the gym, or to achieve the next big thing, I'm always pushing myself. Strive is a drink for those who, like me, are always looking for their next challenge. This is a beverage for Strivers.
Introducing STRIVE:

Through perseverance and a commitment to his vision, Jack overcame these obstacles, leading to the creation of Strive's first product line. Each drink reflects his dedication to natural wellness and innovation, made possible by a team equally passionate about health and sustainability.

 

Today, Strive is more than a brand—it's a movement towards a healthier future. Join us on this journey and experience the difference that natural, thoughtfully crafted beverages can make.

Hydrating Blends to Own Your Day

With Strive, you can truly own your day from AM to PM. Celebrating the art of a balanced lifestyle, Strive blends wellness and pleasure into the ultimate flavor experience.


Made from organic ingredients with feel good benefits and mixed into delectable honey-based recipes, Strive supports your lifestyle from day to night. Whether it’s boosting your energy, enhancing your hydration or recovering your nutrients, Strive delivers balance in every sip, so that you can always feel your best.



A new essential for mindful drinkers, Strive is for those who march to the beat of their own drum. With Strive, you can savor your life’s best moments without compromise.